Gulf Shores short-term rental market data
Across Oct 2025 – Sep 2026, Gulf Shores averaged 57.0% occupancy and $331.02 per night across an average of 3,941 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 57.0%
- Average nightly rate (USD)
- $331.02
- Average active listings
- 3,941
- Busiest month
- Jul 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | $313.12 | $167.58 | 3,842 | $5,094.00 |
| Nov 2025 | 30.2% | $257.46 | $77.72 | 3,845 | $2,896.90 |
| Dec 2025 | 25.1% | $252.76 | $63.53 | 3,852 | $2,485.34 |
| Jan 2026 | 33.3% | $225.02 | $74.96 | 3,965 | $3,024.45 |
| Feb 2026 | 51.1% | $247.12 | $126.33 | 4,005 | $4,198.98 |
| Mar 2026 | 68.1% | $324.36 | $220.95 | 3,949 | $6,345.95 |
| Apr 2026 | 62.9% | $291.70 | $183.59 | 3,966 | $5,079.97 |
| May 2026 | 65.6% | $408.44 | $267.79 | 3,960 | $7,599.78 |
| Jun 2026 | 86.0% | $539.11 | $463.60 | 3,965 | $13,209.15 |
| Jul 2026 | 88.6% | $523.69 | $463.79 | 4,001 | $13,745.05 |
| Aug 2026 | 60.2% | $313.83 | $189.05 | 3,981 | $5,499.99 |
| Sep 2026 | 59.1% | $275.68 | $162.98 | 3,956 | $4,634.94 |
Compare Gulf Shores neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- July 2026 was the busiest reported month, with 88.6% occupancy.
- December 2025 had the lowest reported occupancy at 25.1%.
- The latest reported month was 29.5 percentage points below the occupancy peak.
Gulf Shores market questions
PriceLabs Market Research reports 57.0% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
July 2026 had the highest reported occupancy at 88.6%. December 2025 had the lowest at 25.1%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $331.02 across the reported months.
The sum of average revenue per active listing across 12 reported months was $73,814.50. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other Alabama markets
Data: PriceLabs Market Research, Oct 2025 – Sep 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-10-21.
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