Traverse City short-term rental market data
Across Oct 2025 – Sep 2026, Traverse City averaged 48.4% occupancy and $265.84 per night across an average of 734 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 48.4%
- Average nightly rate (USD)
- $265.84
- Average active listings
- 734
- Busiest month
- Jul 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | $289.51 | $154.82 | 724 | $4,655.35 |
| Nov 2025 | 33.8% | $206.41 | $69.73 | 723 | $2,309.28 |
| Dec 2025 | 31.5% | $200.51 | $63.17 | 721 | $2,318.36 |
| Jan 2026 | 30.1% | $161.03 | $48.43 | 731 | $1,784.95 |
| Feb 2026 | 31.0% | $151.34 | $46.90 | 710 | $1,538.66 |
| Mar 2026 | 32.1% | $150.60 | $48.40 | 726 | $1,809.22 |
| Apr 2026 | 35.5% | $191.36 | $67.99 | 727 | $2,380.20 |
| May 2026 | 48.9% | $270.31 | $132.19 | 742 | $3,807.44 |
| Jun 2026 | 66.2% | $365.87 | $242.13 | 746 | $6,910.54 |
| Jul 2026 | 85.6% | $483.40 | $413.58 | 753 | $12,014.95 |
| Aug 2026 | 73.9% | $409.13 | $302.55 | 748 | $8,878.88 |
| Sep 2026 | 59.3% | $310.58 | $184.31 | 751 | $5,315.08 |
Compare Traverse City neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- July 2026 was the busiest reported month, with 85.6% occupancy.
- January 2026 had the lowest reported occupancy at 30.1%.
- The latest reported month was 26.3 percentage points below the occupancy peak.
Traverse City market questions
PriceLabs Market Research reports 48.4% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
July 2026 had the highest reported occupancy at 85.6%. January 2026 had the lowest at 30.1%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $265.84 across the reported months.
The sum of average revenue per active listing across 12 reported months was $53,722.91. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other Michigan markets
Data: PriceLabs Market Research, Oct 2025 – Sep 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-10-26.
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