Branson short-term rental market data
Across Oct 2025 – Sep 2026, Branson averaged 47.2% occupancy and $186.56 per night across an average of 2,479 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 47.2%
- Average nightly rate (USD)
- $186.56
- Average active listings
- 2,479
- Busiest month
- Jul 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Oct 2025 | 62.2% | $187.81 | $116.86 | 2,370 | $3,491.20 |
| Nov 2025 | 58.8% | $201.62 | $118.55 | 2,603 | $3,500.62 |
| Dec 2025 | 56.1% | $202.67 | $113.71 | 2,594 | $3,580.56 |
| Jan 2026 | 19.1% | $148.21 | $28.24 | 2,458 | $1,088.41 |
| Feb 2026 | 20.2% | $132.54 | $26.84 | 2,329 | $1,166.03 |
| Mar 2026 | 46.3% | $169.37 | $78.44 | 2,460 | $2,591.95 |
| Apr 2026 | 35.2% | $153.46 | $54.06 | 2,464 | $1,960.21 |
| May 2026 | 42.7% | $189.38 | $80.88 | 2,421 | $2,693.29 |
| Jun 2026 | 63.6% | $245.77 | $156.19 | 2,446 | $4,653.62 |
| Jul 2026 | 71.0% | $244.15 | $173.31 | 2,475 | $5,206.50 |
| Aug 2026 | 44.6% | $192.23 | $85.70 | 2,549 | $2,735.83 |
| Sep 2026 | 46.7% | $171.50 | $80.12 | 2,578 | $2,458.49 |
Compare Branson neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- July 2026 was the busiest reported month, with 71.0% occupancy.
- January 2026 had the lowest reported occupancy at 19.1%.
- The latest reported month was 24.3 percentage points below the occupancy peak.
Branson market questions
PriceLabs Market Research reports 47.2% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
July 2026 had the highest reported occupancy at 71.0%. January 2026 had the lowest at 19.1%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $186.56 across the reported months.
The sum of average revenue per active listing across 12 reported months was $35,126.71. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other Missouri markets
Data: PriceLabs Market Research, Oct 2025 – Sep 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-10-26.
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