Hilton Head Island short-term rental market data
Across Nov 2025 – Oct 2026, Hilton Head Island averaged 59.3% occupancy and $418.96 per night across an average of 6,467 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 59.3%
- Average nightly rate (USD)
- $418.96
- Average active listings
- 6,467
- Busiest month
- Jul 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Nov 2025 | 37.3% | $375.51 | $140.09 | 6,166 | $4,824.40 |
| Dec 2025 | 30.9% | $368.74 | $113.85 | 6,235 | $4,201.06 |
| Jan 2026 | 35.5% | $311.94 | $110.73 | 6,324 | $4,159.24 |
| Feb 2026 | 50.5% | $323.32 | $163.32 | 6,357 | $5,209.36 |
| Mar 2026 | 65.8% | $400.27 | $263.53 | 6,538 | $7,599.67 |
| Apr 2026 | 72.7% | $462.87 | $336.36 | 6,997 | $8,644.18 |
| May 2026 | 68.2% | $479.31 | $327.03 | 6,474 | $8,799.71 |
| Jun 2026 | 81.3% | $581.88 | $473.23 | 6,493 | $12,640.03 |
| Jul 2026 | 85.3% | $569.03 | $485.19 | 6,512 | $13,664.98 |
| Aug 2026 | 62.9% | $462.77 | $291.02 | 6,531 | $8,153.16 |
| Sep 2026 | 60.5% | $362.20 | $218.98 | 6,519 | $5,959.81 |
| Oct 2026 | 60.9% | $329.63 | $200.73 | 6,460 | $5,755.91 |
Compare Hilton Head Island neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- July 2026 was the busiest reported month, with 85.3% occupancy.
- December 2025 had the lowest reported occupancy at 30.9%.
- The latest reported month was 24.4 percentage points below the occupancy peak.
Hilton Head Island market questions
PriceLabs Market Research reports 59.3% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
July 2026 had the highest reported occupancy at 85.3%. December 2025 had the lowest at 30.9%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $418.96 across the reported months.
The sum of average revenue per active listing across 12 reported months was $89,611.51. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other South Carolina markets
Data: PriceLabs Market Research, Nov 2025 – Oct 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-11-06.
We're growing into Hilton Head Island. Tell us about your property
HelotStays is expanding into this market. Get in touch about your property.