Missoula short-term rental market data
Across Oct 2025 – Sep 2026, Missoula averaged 59.1% occupancy and $196.86 per night across an average of 527 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 59.1%
- Average nightly rate (USD)
- $196.86
- Average active listings
- 527
- Busiest month
- Jul 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | $180.25 | $110.11 | 519 | $3,265.47 |
| Nov 2025 | 53.4% | $185.99 | $99.32 | 525 | $2,882.12 |
| Dec 2025 | 44.4% | $170.29 | $75.68 | 534 | $2,532.07 |
| Jan 2026 | 38.8% | $148.61 | $57.68 | 533 | $2,022.67 |
| Feb 2026 | 44.7% | $144.40 | $64.50 | 531 | $2,013.92 |
| Mar 2026 | 49.6% | $158.64 | $78.73 | 530 | $2,525.80 |
| Apr 2026 | 55.8% | $177.81 | $99.25 | 520 | $2,925.32 |
| May 2026 | 65.5% | $222.99 | $146.03 | 518 | $4,160.67 |
| Jun 2026 | 76.3% | $264.50 | $201.86 | 520 | $5,487.89 |
| Jul 2026 | 80.3% | $260.90 | $209.61 | 527 | $6,051.19 |
| Aug 2026 | 74.1% | $238.50 | $176.65 | 532 | $5,111.58 |
| Sep 2026 | 64.6% | $209.39 | $135.22 | 533 | $3,905.43 |
Compare Missoula neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- July 2026 was the busiest reported month, with 80.3% occupancy.
- January 2026 had the lowest reported occupancy at 38.8%.
- The latest reported month was 15.7 percentage points below the occupancy peak.
Missoula market questions
PriceLabs Market Research reports 59.1% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
July 2026 had the highest reported occupancy at 80.3%. January 2026 had the lowest at 38.8%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $196.86 across the reported months.
The sum of average revenue per active listing across 12 reported months was $42,884.13. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other Montana markets
Data: PriceLabs Market Research, Oct 2025 – Sep 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-10-26.
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