Asheville short-term rental market data
Across Oct 2025 – Sep 2026, Asheville averaged 58.5% occupancy and $177.11 per night across an average of 1,377 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 58.5%
- Average nightly rate (USD)
- $177.11
- Average active listings
- 1,377
- Busiest month
- Oct 2025
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | $202.39 | $140.51 | 1,384 | $4,105.08 |
| Nov 2025 | 60.6% | $186.49 | $113.04 | 1,383 | $3,275.72 |
| Dec 2025 | 55.9% | $188.79 | $105.51 | 1,388 | $3,185.01 |
| Jan 2026 | 43.1% | $143.40 | $61.80 | 1,398 | $1,983.89 |
| Feb 2026 | 47.2% | $154.32 | $72.89 | 1,373 | $2,051.31 |
| Mar 2026 | 54.3% | $162.93 | $88.45 | 1,384 | $2,773.13 |
| Apr 2026 | 60.4% | $172.22 | $104.03 | 1,381 | $3,083.85 |
| May 2026 | 59.9% | $175.15 | $104.86 | 1,366 | $3,148.01 |
| Jun 2026 | 64.7% | $184.47 | $119.37 | 1,362 | $3,400.51 |
| Jul 2026 | 66.0% | $185.87 | $122.65 | 1,369 | $3,687.81 |
| Aug 2026 | 57.9% | $175.74 | $101.73 | 1,375 | $3,080.17 |
| Sep 2026 | 62.2% | $193.54 | $120.36 | 1,359 | $3,428.41 |
Compare Asheville neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- October 2025 was the busiest reported month, with 69.4% occupancy.
- January 2026 had the lowest reported occupancy at 43.1%.
- The latest reported month was 7.2 percentage points below the occupancy peak.
Asheville market questions
PriceLabs Market Research reports 58.5% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
October 2025 had the highest reported occupancy at 69.4%. January 2026 had the lowest at 43.1%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $177.11 across the reported months.
The sum of average revenue per active listing across 12 reported months was $37,202.90. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other North Carolina markets
Data: PriceLabs Market Research, Oct 2025 – Sep 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-10-27.
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