Wisconsin short-term rental market data
Across Oct 2025 – Sep 2026, Wisconsin averaged 47.9% occupancy and $295.90 per night across an average of 19,403 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 47.9%
- Average nightly rate (USD)
- $295.90
- Average active listings
- 19,403
- Busiest month
- Jul 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | $284.95 | $142.29 | 18,982 | Not reported |
| Nov 2025 | 39.3% | $265.90 | $104.57 | 19,012 | Not reported |
| Dec 2025 | 36.7% | $286.20 | $105.10 | 19,009 | Not reported |
| Jan 2026 | 34.6% | $261.17 | $90.41 | 19,280 | Not reported |
| Feb 2026 | 36.8% | $246.27 | $90.53 | 19,165 | Not reported |
| Mar 2026 | 36.2% | $233.87 | $84.59 | 19,193 | Not reported |
| Apr 2026 | 37.3% | $244.82 | $91.27 | 19,287 | Not reported |
| May 2026 | 49.2% | $290.33 | $142.72 | 19,470 | Not reported |
| Jun 2026 | 62.0% | $356.50 | $221.14 | 19,632 | Not reported |
| Jul 2026 | 72.8% | $397.13 | $289.05 | 19,908 | Not reported |
| Aug 2026 | 65.7% | $362.45 | $238.21 | 20,075 | Not reported |
| Sep 2026 | 54.3% | $321.26 | $174.36 | 19,824 | Not reported |
Wisconsin local markets
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- July 2026 was the busiest reported month, with 72.8% occupancy.
- January 2026 had the lowest reported occupancy at 34.6%.
- The latest reported month was 18.5 percentage points below the occupancy peak.
Wisconsin market questions
PriceLabs STR index reports 47.9% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
July 2026 had the highest reported occupancy at 72.8%. January 2026 had the lowest at 34.6%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $295.90 across the reported months.
Data: PriceLabs STR index, Oct 2025 – Sep 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-10-20.
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