Wisconsin Dells short-term rental market data
Across Nov 2025 – Oct 2026, Wisconsin Dells averaged 31.0% occupancy and $327.81 per night across an average of 252 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 31.0%
- Average nightly rate (USD)
- $327.81
- Average active listings
- 252
- Busiest month
- Jul 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Nov 2025 | 20.9% | $277.14 | $57.93 | 215 | $2,191.96 |
| Dec 2025 | 23.9% | $327.54 | $78.24 | 218 | $2,964.31 |
| Jan 2026 | 23.0% | $294.31 | $67.69 | 224 | $2,627.37 |
| Feb 2026 | 22.8% | $297.05 | $67.87 | 224 | $2,491.43 |
| Mar 2026 | 26.7% | $295.20 | $78.70 | 229 | $3,160.80 |
| Apr 2026 | 23.2% | $291.12 | $67.58 | 241 | $2,561.51 |
| May 2026 | 30.9% | $303.44 | $93.73 | 245 | $3,055.80 |
| Jun 2026 | 45.5% | $402.52 | $183.16 | 266 | $5,489.10 |
| Jul 2026 | 55.8% | $458.68 | $256.07 | 294 | $7,540.78 |
| Aug 2026 | 45.8% | $408.84 | $187.05 | 291 | $5,737.76 |
| Sep 2026 | 26.4% | $318.55 | $84.18 | 284 | $2,473.54 |
| Oct 2026 | 27.4% | $259.30 | $71.05 | 291 | $2,303.06 |
Compare Wisconsin Dells neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- July 2026 was the busiest reported month, with 55.8% occupancy.
- November 2025 had the lowest reported occupancy at 20.9%.
- The latest reported month was 28.4 percentage points below the occupancy peak.
Wisconsin Dells market questions
PriceLabs Market Research reports 31.0% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
July 2026 had the highest reported occupancy at 55.8%. November 2025 had the lowest at 20.9%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $327.81 across the reported months.
The sum of average revenue per active listing across 12 reported months was $42,597.42. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other Wisconsin markets
Data: PriceLabs Market Research, Nov 2025 – Oct 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-11-07.
We're growing into Wisconsin Dells. Tell us about your property
HelotStays is expanding into this market. Get in touch about your property.