Florida short-term rental market data
Across Oct 2025 – Sep 2026, Florida averaged 57.4% occupancy and $304.33 per night across an average of 253,236 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 57.4%
- Average nightly rate (USD)
- $304.33
- Average active listings
- 253,236
- Busiest month
- Mar 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | $263.11 | $125.23 | 242,818 | Not reported |
| Nov 2025 | 46.7% | $266.44 | $124.41 | 246,781 | Not reported |
| Dec 2025 | 49.8% | $316.39 | $157.41 | 248,996 | Not reported |
| Jan 2026 | 55.9% | $280.34 | $156.73 | 253,230 | Not reported |
| Feb 2026 | 70.3% | $316.87 | $222.81 | 252,912 | Not reported |
| Mar 2026 | 73.7% | $348.55 | $256.89 | 252,895 | Not reported |
| Apr 2026 | 63.9% | $315.17 | $201.40 | 253,506 | Not reported |
| May 2026 | 58.0% | $305.63 | $177.37 | 255,571 | Not reported |
| Jun 2026 | 62.0% | $369.87 | $229.45 | 256,153 | Not reported |
| Jul 2026 | 66.0% | $361.57 | $238.68 | 257,048 | Not reported |
| Aug 2026 | 49.9% | $264.88 | $132.24 | 259,356 | Not reported |
| Sep 2026 | 45.5% | $243.15 | $110.66 | 259,566 | Not reported |
Florida local markets
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|---|---|---|---|
| Polk County, FL Helot homes here | 57.7% | $215.90 | 9,197 | Mar 2026 |
| Manatee County, FL Helot homes here | 63.4% | $454.65 | 6,344 | Mar 2026 |
| Davenport, FL Helot homes here | 52.6% | $233.31 | 136 | Jul 2026 |
What the numbers say
- March 2026 was the busiest reported month, with 73.7% occupancy.
- September 2026 had the lowest reported occupancy at 45.5%.
- The latest reported month was 28.2 percentage points below the occupancy peak.
Florida market questions
PriceLabs STR index reports 57.4% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
March 2026 had the highest reported occupancy at 73.7%. September 2026 had the lowest at 45.5%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $304.33 across the reported months.
Data: PriceLabs STR index, Oct 2025 – Sep 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-10-20.
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