Gatlinburg short-term rental market data
Across Nov 2025 – Oct 2026, Gatlinburg averaged 59.2% occupancy and $309.16 per night across an average of 3,303 active listings. These market-wide figures are a starting point, not a prediction for an individual home.
- Average occupancy
- 59.2%
- Average nightly rate (USD)
- $309.16
- Average active listings
- 3,303
- Busiest month
- Oct 2026
Arithmetic averages of the latest 12 reported monthly figures; active listing counts are rounded.
The market, month by month
Monthly data table
| Month | Occupancy | Nightly rate | RevPAR | Active listings | Avg. revenue / active listing |
|---|---|---|---|---|---|
| Nov 2025 | 61.2% | $356.31 | $218.13 | 3,092 | $6,244.18 |
| Dec 2025 | 63.8% | $429.32 | $273.74 | 3,247 | $7,731.61 |
| Jan 2026 | 39.3% | $278.83 | $109.66 | 3,191 | $3,185.06 |
| Feb 2026 | 39.8% | $252.04 | $100.39 | 3,122 | $2,750.61 |
| Mar 2026 | 59.1% | $284.51 | $168.02 | 3,278 | $4,979.73 |
| Apr 2026 | 57.6% | $268.52 | $154.79 | 3,310 | $4,383.90 |
| May 2026 | 54.7% | $275.66 | $150.70 | 3,306 | $4,401.98 |
| Jun 2026 | 67.9% | $351.91 | $239.10 | 3,349 | $6,839.35 |
| Jul 2026 | 72.9% | $349.13 | $254.51 | 3,382 | $7,479.93 |
| Aug 2026 | 58.1% | $273.61 | $158.91 | 3,423 | $4,784.87 |
| Sep 2026 | 58.9% | $268.18 | $157.99 | 3,447 | $4,536.80 |
| Oct 2026 | 77.2% | $321.87 | $248.63 | 3,490 | $7,274.50 |
Compare Gatlinburg neighborhoods
| Market | Avg. occupancy | Avg. nightly rate | Avg. active listings | Busiest month |
|---|
No local reports are published yet.
What the numbers say
- October 2026 was the busiest reported month, with 77.2% occupancy.
- January 2026 had the lowest reported occupancy at 39.3%.
- The latest reported month was 0.0 percentage points below the occupancy peak.
Gatlinburg market questions
PriceLabs Market Research reports 59.2% average occupancy across the latest 12 reported months. This is an arithmetic average of monthly figures, not an individual property forecast.
October 2026 had the highest reported occupancy at 77.2%. January 2026 had the lowest at 39.3%. This period alone does not establish a recurring seasonal pattern.
Average nightly rate was $309.16 across the reported months.
The sum of average revenue per active listing across 12 reported months was $64,592.52. Larger homes raise the average and listing mix changes, so this is not the earnings of a fixed home or a guarantee.
Other Tennessee markets
Data: PriceLabs Market Research, Nov 2025 – Oct 2026. Averages across active listings, not a forecast or guarantee.
Data as of 2026-11-06.
We're growing into Gatlinburg. Tell us about your property
HelotStays is expanding into this market. Get in touch about your property.